eCommerce that
actually sells.
B2B. B2C. 2-in-1. Specialists in wholesale and trade platforms for importers, distributors, and manufacturers — built from first call to year five of growth.
★★★★★
Trusted by 150+ UK businesses
Monthly revenue vs last period
↑ 43% — £128,400 this month
B2B Trade Portal
Wholesale ready
Global reach
Multi-currency
150+
Projects delivered
98%
Client retention rate
12+
Years of expertise
A–Z
End-to-end service
What we build
One agency.
Every model.
Whether you sell to businesses, consumers, or both — we have a platform built for exactly how your customers buy.
Business to business
B2B eCommerce
Wholesale and trade platforms built for importers and distributors — complex pricing, MOQs, bulk ordering, trade account portals, and full ERP integrations.
Business to consumer
B2C eCommerce
Conversion-optimised storefronts that turn browsers into buyers — mobile-first, fast-loading, and designed around the customer journey.
B2B + B2C combined
2-in-1 Platforms
One platform, two worlds. Serve trade and retail customers from a single codebase — without double the cost or complexity.
A to Z service
Full Management
From strategy through launch and beyond. SEO, security, analytics, updates, and support — one team that owns the whole thing.
The trade platform your
buyers actually want.
Importing stock and selling wholesale is genuinely complex. Generic eCommerce platforms were built for retail — not for MOQs, tiered trade pricing, account credit terms, or 10,000-SKU catalogues. We build platforms that are.
Speak to a trade specialistWe build eCommerce websites that you own and control. Whether we build your store with WooCommerce or Magento, you are never locked into our agency.
Every new website includes 12 months of support, giving you expert help while your new store gets established. After that, you can continue with us, move to another provider, or take maintenance in-house.
The website is yours. The choice is yours.
Stay with us
Continue with hosting, maintenance, development, and support from our team.
Move elsewhere
Take your website to another hosting provider or developer if your needs change.
Take control
Manage your website yourself and purchase your own third-party plugin or extension licences.
No lock-in. No starting again.
Stay with us because you want to — not because you have to.
Trade Pricing & MOQs
Customer-group pricing, volume breaks, minimum order quantities, and contract price lists — all managed from one admin. Your buyers always see the right price.
Bulk & Repeat Ordering
Quick-order pads, CSV/spreadsheet uploads, saved order templates, and one-click repeat orders. Built for buyers who order hundreds of lines at a time.
Approved Trade Accounts
Gated portals with buyer onboarding, account approval workflows, and dedicated account dashboards. Retail visitors see nothing; your trade customers get everything.
Complex Product Catalogues
Thousands of SKUs with variants, technical specs, datasheets, and HS codes — structured for searchability and filterable by the attributes your buyers actually use.
Live Stock & ERP Sync
Real-time inventory across multiple warehouses. Native integrations with Sage, Xero, Linnworks, and custom ERPs. Backorder rules, lead times, and fulfilment logic included.
Trade Payment & Credit Terms
Invoice on account, NET30/60 payment terms, credit limit enforcement, and trade-specific payment gateways — the full financial workflow your wholesale buyers expect.
10,000+
SKUs managed on a single platform
NET 30/60
Trade credit terms supported
Real-time
ERP & warehouse stock sync
Give your sales team
superpowers.
Your sales agents should not be copying orders from emails into a back-office system. A dedicated agent portal lets them place orders, build quotes, and manage their accounts directly — faster, with fewer errors, and zero friction for the customer.
Every agent sees only their own accounts. Every action is tracked. Every quote and order is logged against the right customer, automatically.
Sarah Reynolds — Sales Agent
Viewing: Midlands & North territory · 14 accounts
My sales this month
£48,320
+18% vs target
Open quotes
7
3 awaiting approval
Orders placed today
4
£6,140 total value
Recent account activity
Hartley Imports Ltd
Order placed — £3,240
Northern Trade Supplies
Quote sent — £7,800 (12 lines)
Crown Wholesale Group
Logged in as customer
Midlands Distributors
Call note added
Monthly target
£6,680 to hit target · 4 days left
Commission earned
£1,933
Log in as Customer
Agents browse and order exactly as the customer sees it — their prices, their catalogue, their account. No guesswork, no phone tag.
Quote Builder
Create itemised quotes with agent-applied discounts and custom line notes. Send for one-click customer approval directly from the portal.
Order on Behalf
Submit orders directly for any assigned account without requiring the customer to log in. Confirm by email or phone and process immediately.
Customer Portfolio
Each agent sees only their assigned accounts — full order history, open quotes, credit status, and contact details. No cross-contamination.
Commission Tracking
Real-time sales totals, target progress, and earnings against any period. Exportable reports agents can trust without chasing the accounts team.
Saved & Shared Carts
Build a cart for a customer and share a link that drops them straight into a pre-filled checkout — perfect for follow-up calls and upsells.
Pricing Authority
Allow agents to apply one-off discounts or price overrides within limits you set — without them ever seeing the full pricing structure.
Call & Visit Notes
Log customer interactions, meeting notes, and follow-up tasks against each account — a lightweight CRM layer built directly into the platform.
Full service
We handle everything.
You grow.
Most agencies build and disappear. We stay. From your discovery call to year five of sustained growth, iToolSolution is your dedicated eCommerce partner — not a vendor.
Design & Branding
On-brand storefronts that build trust from the first visit
Custom Development
Bespoke integrations, APIs, and platform builds
SEO & Paid Media
Organic rankings and paid campaigns that compound
Security & Hosting
Enterprise-grade security, monitored 24/7
Analytics & Reporting
Monthly reviews tied to revenue and conversion goals
Ongoing Support
Real response times, not endless ticket queues
How we work
From A to Z —
we own the whole journey.
No handoffs, no finger-pointing, no half-finished docs. One team that takes full ownership from the first call to ongoing growth.
01
Discovery & Strategy
We audit your business, competitors, and goals to map a tailored eCommerce roadmap with clear milestones.
02
UX & Design
High-fidelity wireframes and branded designs crafted around your customers’ real behaviour — not templates.
03
Development & Build
Clean, scalable code. Custom integrations, payment gateways, ERP connections — whatever the spec demands.
04
SEO & Performance
Technical SEO, Core Web Vitals, and structured data baked in from the first line of code.
05
QA & Launch
Rigorous cross-device testing and a staged zero-downtime launch. Nothing ships until it is flawless.
06
Support & Growth
Ongoing management, security patches, analytics reviews, and continuous optimisation — month after month.
Why iToolSolution
Built different.
Built to stay.
We are not a generalist agency that dabbles in eCommerce. We are a specialist team that eats, sleeps, and breathes it.
eCommerce Only
We do not dabble — every project, every team member, every tool is built around selling online.
UK-Based Team
No offshoring. Your project managed by senior UK professionals from start to finish.
ROI-Led Decisions
Every design and dev choice is tied to conversion, retention, and revenue — not aesthetics alone.
Always Reachable
A dedicated account manager. Real humans, real answers, real timelines.
Client results
Real businesses. Real growth.
★★★★★
“iToolSolution transformed our wholesale ordering process. Our B2B sales are up 60% year on year since the new platform launched.”
James Whitfield
Commercial Director, TradeHub UK
★★★★★
“The 2-in-1 build was exactly what we needed. Retail and trade customers now get tailored experiences from a single site — seamlessly.”
Sarah Osei
CEO, Prestige Wholesale
★★★★★
“From brief to launch in 10 weeks, and they have been incredible partners since day one. The SEO alone has paid for the project twice over.”
Marcus Chen
Head of Digital, NovaBrand Ltd
Ready to start?
Let’s build your next
chapter.
Book a free 30-minute audit. We will review your current setup, identify revenue gaps, and outline a clear plan — no pitch, no pressure, no commitment.